SILLAQCUA
The entire visual identity of Sillaqcua was thoughtfully developed by me, from the initial concept to the final execution. I designed the logo, defined the color palette, selected typography, and established the brand’s visual language to ensure consistency across all platforms. Every element was created to reflect the essence of the brand—elegant, contemporary, and rooted in authenticity—while maintaining a strong and memorable presence. This cohesive graphic approach supports the brand's storytelling and strengthens its connection with the audience.
Original photography – Rio de Janeiro, 2024
Sillaqcua is a hypothetical jewelry and accessories brand imagined for a creative branding and graphic design project. The brand was conceptualized for a new generation of girls in Rio de Janeiro—fearless, sun-kissed, and unapologetically themselves.
Targeting young women with strong personalities and a vibrant sense of style, Sillaqcua celebrates chunky, colorful, waterproof accessories that can move seamlessly from the beach to a night out. Inspired by the energy of Rio, the brand identity reflects a lifestyle where fashion meets freedom, and where no one has to take off their jewelry just to jump into the ocean.
The visual language of Sillaqcua was designed to capture this carefree, high-spirited essence through bold typography, tropical color palettes, and playful graphic elements that evoke the rhythm of the city and the sea. The result is a fresh, joyful brand that lives somewhere between funk, fashion, and saltwater.
